Craft irresistible products for guaranteed growth and engagement
Attention Early-Stage Startups !
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Are you seeking to achieve product-market fit or refine the value proposition of your product? Are you looking to improve customer acquisition or maximize ROI for your marketing campaigns? Discover how our structured customer discovery methodology can unlock your product's true potential and empower you to create irresistible products that sets you apart from competitors.
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TRUSTED BY CUSTOMER-LED BUSINESSES
Services we provide to accelerate your growth journey
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Customer Intel:
Understand your customers inside-out
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Gain deep understanding into your target customer’s needs, preferences, motivations and pain points with our structured customer discovery methodology. We'll provide you with the insights necessary to craft a product that resonate deeply with your audience.
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Guaranteed Outcome: Enable you to allocate resources more effectively by focusing on product features and enhancements that are most relevant and impactful for your target audience, maximizing your return on investment and accelerating business growth.
Market Validation Mastery:
Validating ideas for market success
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We rigorously validate your product concepts and ideas using comprehensive market analysis and validation techniques. Employing "start small and iterate fast" approach, we determine the viability of your idea and provide recommendations for pivoting if necessary. Our goal is to ensure that your products resonate with your customers , enabling your business to stand out from the competition.
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Guaranteed Outcome: Transform your products to resonate deeply with your customers' desires, achieving seamless product-market fit. Post product launch, witness a significant surge in the relevance and appeal of your product among your target audience, propelling your product towards high growth and engagement
Conversion Mastery:
Elevate engagement and maximize conversions
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Develop highly targeted and effective marketing campaigns that resonate deeply with your audience's desires and goals. Our expert team crafts laser-focused strategies that speak directly to your customers' motivations and pain points, driving high engagement and conversion rates.
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Guaranteed Outcome: By precisely targeting the right audience with tailored offerings and messaging through our Customer-Centric Storytelling Framework, significantly reduce customer acquisition costs. Achieve a ROI that exceeds traditional marketing campaigns by at least 100%.
Customer-Led Innovation:
Iterate your product for long term success
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Empower your business for long-term success with iterative product improvement, built on robust our customer discovery frameworks. We meticulously monitor conversion rates across all stages of the customer journey, gather insightful feedback through diverse research tools, analyze key engagement metrics and identify opportunities for product iterations, laying a solid foundation for sustained growth and innovation.
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Guaranteed Outcome: By continuously refining and iterating the product based the insights from our iterative product development approach, your product remains relevant to evolving market needs and preferences. This results in higher levels of satisfaction among your customers and fosters stronger brand loyalty over time.
How it works
Testimonials
Meet your customer discovery coach
Praveen Karthikeyan
Lack of effective customer discovery is often cited as a significant reason for the failure of small businesses and early-stage startups. It's a puzzle waiting to be solved, and I'm here to help small businesses and early stage startups decode it.
Following the completion of my Master of Engineering Management degree at Duke University, I gained experience as a UX Researcher at companies including Userzoom, Emerald Expositions, and HPE, to mention just a few. Throughout my career, I've led customer research initiatives for startups, enterprise organizations, and e-commerce ventures. Also, having personally navigated the challenges of running a small business, I possess a deep understanding of the challenges entrepreneurs face on a daily basis. In today's landscape, where barriers to entry are at an all-time low , I firmly believe that customer discovery is the golden key to crafting reliable and profitable businesses.
Armed with my expertise in UX, design thinking, and customer discovery, I'm on a mission to guide small businesses and early stage startups towards creating irresistible products for guaranteed growth and engagement, keeping them steps ahead of the competition.